But this personal principle has to a large degree been lost to the passage of time, and while luxury hotels still engage talented concierges of the highest calibre, it is rare for any traveller today to choose their preferred lodging based on the service of the concierge. This tells you something.

While the concierge concept has grown over the years, been commercialised with the advent of a plethora of competing companies offering a diverse array of functions and even automated systems where concierges are replaced by AI, it has almost lost the hotel-concierge connection which has been the very DNA of the concept since inception. Almost.

John Paul has proved over the years that its commitment to excellence is of paramount importance and a central element to the personalized service it provides. Yet while they will claim this is the result of the dedication of its people (which is true), or the resolute determination to achieve high standards dictated by their ethos (also apparent), we believe it is their genetic level connection to Accor Hotels which allows them to restore the historic and valuable concierge – hotel connection on a global scale.”

 

Why do you think your clients will appreciate a Concierge access?

“Discerning clientele are sophisticated, refined and discriminating individuals and while they lead busy and demanding lives, more than anything they appreciate efficiency and excellence in dealing with their most valuable asset. Time.

While a Concierge may find you a table at the hottest restaurant, or impossible to get tickets to the most popular extravaganza, a concierge’s ability to save a client’s time through the application of efficiency, ingenuity and resolute excellence is a greatly prized and rare gift.

As clients of O Lifestyle, our owners and members have achieved the ability to optimise their lifestyle preferences relating to private aviation, travel, luxury real estate, yachting and other such privileges their status affords them. Engaging John Paul to protect their ability to optimize their time is a natural expansion of the benefits O Lifestyle provides to our owners and members.”

What values does O Lifestyle share with John Paul?

“Extraordinary distinction is a rare occurrence in today’s world, and even in the luxury market where excellence may be prevalent, the ability to be “extraordinary” or “distinct” is by its very definition different from everyone else.

While O Lifestyle prides itself on its unique structure and singular capabilities to give its owners and members something they can find nowhere else on the planet, at least in regard to private aviation and branded residences, John Paul has a unique perspective on concierge excellence, stemming from, among others, the hotel giant Accor, which offers its concierges a global reach spanning not 1 but 5,000 hotels.

Uniqueness is rare, and rarity is precious. So while value is a quantifiable attribute, the ethos to “become” unique is the priceless value O Lifestyle shares with John Paul. While we both, together with many others, strive for excellence, the values John Paul harbours and which create the very foundation of the passions driving our own enterprise, is the ethos to be extraordinary.”