Faced with major strategic challenges, the financial services sector is undergoing a major transformation.
The challenges facing financial services companies are closely linked to the arrival of new parties on the market, such as neo-banks, which are shaking up the established model. Traditional companies must work on the customer experience: today only 56% of French people are satisfied with their bank.
In order to do so, improving the promptness of responses to customer problems is a major challenge, as is the reduction or even elimination of account maintenance fees. In addition, free services are being added to complete the offer.
Moreover, digital transformation is at the heart of financial services problematics: having an elaborate digital offer with a pleasant and easy-to-use customer journey is essential today, while keeping in mind that consumers turn, above all, to financial services companies for the rigour concerning the security of their data flows.
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