Retail and Consumer Goods
Omnichannelity at the heart of the retention strategy
The retail and consumer goods sector has adopted an omnichannel strategy to better satisfy its consumers. Retailers are facing several challenges to improve the customer journey in each of the distribution channels.
In physical retail outlets, traffic is decreasing. Optimising satisfaction after each visit by increasing the personalisation of the customer relationship with, for example, appropriate advice from sales staff or improved contactless payment, is a major challenge for the sector.
On the digital side, the health crisis has accelerated click & collect services, which have provided a solution for improving the customer experience. The challenge for retailers is now to industrialise procedures to make services more fluid and also to simplify the daily work of sales staff in shops.
An engaging emotional relationship
John Paul's relationship solutions enrich existing loyalty programmes and create a unique link between the brand and its customers.
A 360° marketing agency
John Paul consultants work with your brand to define sustained marketing plans to ensure the performance of your relationship programme.