Our customer relationship platforms

The architecture built by our experts is based on 4 major principles

Simplified integration

Experts in our field, we have adapted our CRM to facilitate exchanges with our partners and provide an ultra-personalised response to all our members' requests.

Secure ecosystem

The world designed for our customers is RGPD and PCI DSS compliant to ensure the absolute security of their personal data at all stages of their interactions with John Paul and its partners.

Optimised qualification

Thanks to telephone or online questionnaires, we know the tastes and affinities of each of our members. Our responses and proposals are perfectly aligned with their preferences, forming the cornerstone of our loyalty strategy.

Real-time analysis

The integration of our various tools allows John Paul's teams to analyse programme performance in real time, measure customer satisfaction and adjust usage via targeted marketing campaigns.